Let’s play together
Build a soccer field click by click
Old Mutual Intended to give away money prizes to some of their customers.
Instead of giving away money to some of their customers
We convinced old Mutual to give away…
A soccer field
for a whole community
Involving the participation
From all of their customers
We launch the site
And turned 12.000 clicks
into a virtual field
and then, into a real soccer field.
A real soccer field click by click
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