Zona Pony
Fighting obessity with games
Hello
we are becoming sedentary
Studies show that we spend up to 7 hours In front of a screen
Our challenge...
Use digital to take people out of digital
We createdZonapony.com
A game where players had to uploaded real live quests like…
#2“Becoming a ninja”
#26“Pushups”
#37“In one wheel”
#42“With your team”
#50“The ollie”
#73“the 21”
And +100 more
we rewarded our players with points and coins
And even launch an auction house with real live world rewards
+58k people played
Spending an average of 30 min. outside digital
450k people were engaged
And most importantly…
people from all ages
from all over the country
shared their Joy
and went from clicking to moving
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